National Geographic #PlanetorPlastic Travel Ambassadors Donnie Yen and Liv Lo Golding dines on a menu that will guarantee to surprise you. Backed by 2 well-known celebrities, this spot has one of the highest reach across all social platforms, reaching over 1.5mil people. Producer, Concept, & Creative Direction: Joy Cheong Associate Producer: Sugar Tong Production House: Crossfade Senior Designer: Mokona Wong Designer: Grace Yeung © 2019 National Geographic Asia

Our Better World's latest series sheds light on the challenges faced by women and girls across Asia. This year, we focus on the issue of safety. Every woman deserves to live a life free from violence, yet the reality is that one in three women has experienced it in some form. She could be someone close to us, such as a family member, partner or friend. All women face challenges to their safety, which vary according to the levels of inequality and discrimination where they live. This is why the work being done by organisations and individuals to protect and empower women is critical. This series recognises the challenges women face, the work being done to support them, and how we can all create a SAFER world for her. ____________ Art Direction & Animator: Joy Cheong Producer: Anmol Vaswani Executive Producer: Kimberly Gordon

In this special edition Future Shapers Video Series, Vodafone Germany’s CIO Ulrich Irnich describes his vision on how to build an innovation strategy. He discusses the importance of continuous communication, agility, and authentic leadership for developing strong and resilient teams. Producer: Joy Cheong Agency: 90Seconds Client: WSJ Writer/Director: Thomas Lo Editor: Ka Yee Tong Graphics: A-Bean

Every careless step, leaves a plastic footprint. Inspired by this concept, this call-to-action spot was created to drive people to sign up for National Geographic's Earth Day Run. Producer & Scriptwriter: Joy Cheong Associate Producer: Sugar Tong Senior Designer: Mokona Wong Graphic Designer: Hang © 2019 National Geographic Asia

As one of the pioneers of the sustainability movement in Hong Kong, Culinary Director Richard Ekkebus has been championing a new era of consumption for years. In these challenging times, let him inspire you with how his journey of sustainability began. From reducing carbon footprint to shaping a more sustainable, progressive menu, he shows how anyone can contribute to change, including chefs. Executive Producer: Manju Director, Producer, Editor: Joy Cheong GFX Designer: Hin Camera & Sound: Scenemaker Productions © 2020 National Geographic Asia

This is Basri's story. He was told at 32 that he will need to use a wheelchair for the rest of his life, but his love remains steadfast for his wife and 2 kids. He never looked back. Today, he dreams of a space that allows him and his family to grow joyously together. Producer: Joy Cheong Agency: 90 Seconds Client: PropertyGuru MY Director: Cru Bannon

A short social video to showcase the collaboration between TradeDesk and Samsung.

Work involved: End-to-end creation (Script, edit, graphics) edited from ONE's existing library of footage

In April 2015, National Geographic Channel Asia launched an Earth Day campaign to promote environmental awareness. Apart from programmes, the channel also created a series of original short-formed content that are relatable to the Asian audience. Here, Zero-waste guru Claire Sancelot shares her tips on how to lead a zero-waste lifestyle. Producer and Scriptwriter: Desmond Tan and Joy Cheong Editor: Desmond Tan © 2015 National Geographic Asia

Edit, Illustration and Animation

Script - JLL Creative direction and animation - Joy Cheong

To celebrate Pride Month, SocGen asked its staff on the importance of LGBT+ support. I was tasked to remotely film and direct SocGen staff to share their views on camera, and execute the final video.

End-to-end Creation: Script, edit, animation, graphics

End-to-end Creation: Script, edit, animation, graphics